Credit Cards

​Using Choice Modelling the bank ​reconfigured cards increasing revenues estimated at $8 million.

Packaging

​​A packaging experiment for “Chocolate & Love” show that even small layout changes have an impact on choice.

FMCG

A successful pricing and packaging strategy was created for Coca-Cola to introduce a new variant.

Magazine Layout

A visual experiment on 200 possible layouts discovering a ‘best’ 10 times better than worst.

Construction

​A category killing product with a market share of less than 5%. Choice modelling showed what was going wrong.

Events

An events organiser’s hunch is confirmed and Sydney’s Bondi Beach becomes a Winter Wonderland.