The following process is an example of a typical project – depending on the current status of your project, not all
stages will be necessary to this extend or additional steps will be required.
Stage 1 – Scoping and Problem Definition
The purpose of this stage is to clarify the research objective for both the client and the project team.
The first step is a raw brief from the client in their own words on what question or questions they need answers to
as well as any available materials on hand.
An internal review is then conducted by SurveyEngine to see if the business problem can be easily scoped with the
available client information. If not, a dedicated structured workshop is scheduled.
The output of this stage is a clearly defined research programme brief, schedule and costed work order.
Stage 2- Build and Review
On approval of the work order by the client, SurveyEngine begins building the online experiment.
Content is developed if necessary and the research instrument is built and reviewed by the client.
Internal quality testing and simulations are run to ensure data will be collected correctly.
This process typically takes about 2 weeks but may be faster depending on the project’s complexity.
Stage 3 – Data Collection and Analysis
Once the experiment has been built and approved by the client, SurveyEngine manages the recruitment and
invitation of respondents to the experiment.
For major studies, a soft launch / pilot of around 10% of the sample is recommended to allow verification that the
data collection is operating as expected.
A minimum of one week for data collection fieldwork is recommended, shorter cycles may be possible.
Stage 4 – Analysis, Interpretation and Presentation
Once data has been collected, Choice Models are produced by SurveyEngine and reviewed for initial validity.
Additional analysis, such as segmentation, Willingness-To-Pay calculations or model scaling to real world market
data may also be performed as required by the brief.
Results are presented using a simulator, known as a decision support system or DSS, allowing the client to explore
different ‘What-if’ scenarios with automatic calculation of predictions. This presentation may take the form of a
workshop where the interpretation of results would be explored with the client.
Stage 5 – Wrap up
End-of-project data and materials are provided to the client for archiving. To allow a quick turn-around of follow-up
projects, SurveyEngine will retain project specification and data files for a certain period.
For more information contact SurveyEngine at firstname.lastname@example.org.