Using Choice Modelling the bank reconfigured cards increasing revenues estimated at $8 million.
A packaging experiment for “Chocolate & Love” show that even small layout changes have an impact on choice.
A successful pricing and packaging strategy was created for Coca-Cola to introduce a new variant.
A visual experiment on 200 possible layouts discovering a ‘best’ 10 times better than worst.
A category killing product with a market share of less than 5%. Choice modelling showed what was going wrong.
An events organiser’s hunch is confirmed and Sydney’s Bondi Beach becomes a Winter Wonderland.