Credit Cards

​Using Choice Modelling the bank ​reconfigured cards increasing revenues estimated at $8 million.


​​A packaging experiment for “Chocolate & Love” show that even small layout changes have an impact on choice.


A successful pricing and packaging strategy was created for Coca-Cola to introduce a new variant.

Magazine Layout

A visual experiment on 200 possible layouts discovering a ‘best’ 10 times better than worst.


​A category killing product with a market share of less than 5%. Choice modelling showed what was going wrong.


An events organiser’s hunch is confirmed and Sydney’s Bondi Beach becomes a Winter Wonderland.


A study quantifying ecosystem services – closer to home.

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