Using images in choice experiments
All about using images within your DCE - in alternatives, attributes, and question wording.
A step-by-step interactive tutorial on using images in choice experiments in SurveyEngine. Preview the live tutorial, then download and upload it to your account to examine the construction.
Ben White, 08.07.2026
What this tutorial covers
All about using images within your DCE - in alternatives, attributes, and question wording.
Each page of the tutorial demonstrates a specific technique. Work through it as a respondent first, then open the editor to see how it was built.
What you will learn
After completing this tutorial you will be able to implement using images in choice experiments in your own SurveyEngine surveys.
Download the tutorial ZIP and upload it to your account to use it as a starting point or template for your own work.
TLDR Quick links
Step-by-step walkthrough
Step 1: Add images to alternative headers. Upload images to represent each alternative in a labelled choice experiment.
Step 2: Add images as attribute levels. Use image thumbnails as the display for attribute levels instead of text.
Step 3: Configure image sizing. Set image dimensions to ensure consistent display across alternatives and devices.
Step 4: Add image captions. Include caption text below images to provide additional context for respondents.
Step 5: Test image loading speed. Large images slow survey loading - optimise file sizes before deployment.
Try the live tutorial
The live tutorial is a working SurveyEngine survey. Click through it as a respondent to see the finished result.
Then download the tutorial ZIP file and upload it to your SurveyEngine account to examine how it was built.
Preview the live tutorial or download the ZIP file to load it into your account.
References
Ready to try it? Open a free SurveyEngine account, download the tutorial ZIP and upload it to your account.
Or Contact us at support@surveyengine.com — we're glad to help.