Merging scenario attribute cells in choice experiments
How to merge attribute cells for constant scenario attributes in a choice experiment profile.
A step-by-step interactive tutorial on merging scenario attribute cells in choice experiments in SurveyEngine. Preview the live tutorial, then download and upload it to your account to examine the construction.
Ben White, 08.07.2026
What this tutorial covers
How to merge attribute cells for constant scenario attributes in a choice experiment profile.
Each page of the tutorial demonstrates a specific technique. Work through it as a respondent first, then open the editor to see how it was built.
What you will learn
After completing this tutorial you will be able to implement merging scenario attribute cells in choice experiments in your own SurveyEngine surveys.
Download the tutorial ZIP and upload it to your account to use it as a starting point or template for your own work.
TLDR Quick links
Step-by-step walkthrough
Step 1: Identify constant attributes. Determine which attributes have the same value across all alternatives in a choice set.
Step 2: Configure cell merging. Enable the merge cells option for constant attributes in the choice experiment display settings.
Step 3: Set the merged cell span. Configure merged cells to span all alternative columns.
Step 4: Style merged cells. Apply CSS to visually distinguish merged scenario attributes from alternative-specific attributes.
Step 5: Verify in all design versions. Check that merging displays correctly across all blocks and choice sets in your design.
Try the live tutorial
The live tutorial is a working SurveyEngine survey. Click through it as a respondent to see the finished result.
Then download the tutorial ZIP file and upload it to your SurveyEngine account to examine how it was built.
Preview the live tutorial or download the ZIP file to load it into your account.
References
Ready to try it? Open a free SurveyEngine account, download the tutorial ZIP and upload it to your account.
Or Contact us at support@surveyengine.com — we're glad to help.