Netflix movie choice experiment with data
A fully worked choice experiment on movie preference with data and model estimation.
A step-by-step interactive tutorial on netflix movie choice experiment with data in SurveyEngine. Preview the live tutorial, then download and upload it to your account to examine the construction.
Ben White, 08.07.2026
What this tutorial covers
A fully worked choice experiment on movie preference with data and model estimation.
Each page of the tutorial demonstrates a specific technique. Work through it as a respondent first, then open the editor to see how it was built.
What you will learn
After completing this tutorial you will be able to implement netflix movie choice experiment with data in your own SurveyEngine surveys.
Download the tutorial ZIP and upload it to your account to use it as a starting point or template for your own work.
TLDR Quick links
Step-by-step walkthrough
Step 1: Review the movie choice experiment setup. This tutorial uses five attributes describing Netflix movies - genre, runtime, rating, release year, and content type.
Step 2: Examine the labelled design. Unlike generic DCEs, this experiment uses labelled alternatives representing specific content types.
Step 3: Review the included response data. Work through the dataset to understand the structure before model estimation.
Step 4: Estimate the model. Use the included Apollo code to estimate a mixed logit model capturing viewer preference heterogeneity.
Step 5: Calculate market shares. Apply the model to predict market shares for hypothetical movie bundles.
Try the live tutorial
The live tutorial is a working SurveyEngine survey. Click through it as a respondent to see the finished result.
Then download the tutorial ZIP file and upload it to your SurveyEngine account to examine how it was built. Open any page in the editor to see the configuration.
Preview the live tutorial or download the ZIP file to load it into your account.
References
Ready to try it? Open a free SurveyEngine account, download the tutorial ZIP and upload it to your account.
Or Contact us at support@surveyengine.com — we're glad to help.