Opt-out experiments with forced choice follow-up
Opt-out experiments with a forced choice follow-up when the opt-out alternative is chosen.
A step-by-step interactive tutorial on opt-out experiments with forced choice follow-up in SurveyEngine. Preview the live tutorial, then download and upload it to your account to examine the construction.
Ben White, 08.07.2026
What this tutorial covers
Opt-out experiments with a forced choice follow-up when the opt-out alternative is chosen.
Each page of the tutorial demonstrates a specific technique. Work through it as a respondent first, then open the editor to see how it was built.
What you will learn
After completing this tutorial you will be able to implement opt-out experiments with forced choice follow-up in your own SurveyEngine surveys.
Download the tutorial ZIP and upload it to your account to use it as a starting point or template for your own work.
TLDR Quick links
Step-by-step walkthrough
Step 1: Add an opt-out alternative. Configure the choice experiment to include a status quo or opt-out alternative in every choice set.
Step 2: Set up the forced choice follow-up. Add conditional logic so that when a respondent chooses the opt-out, they are shown a forced choice between the remaining alternatives.
Step 3: Configure the follow-up question. The forced choice follow-up asks respondents which of the non-opt-out alternatives they would prefer if they had to choose.
Step 4: Export both responses. SurveyEngine records both the original choice and the forced choice for each respondent.
Step 5: Analyse separately. Model the original choices and forced choices separately to test whether the forced choice data adds information about preference ordering.
Try the live tutorial
The live tutorial is a working SurveyEngine survey. Click through it as a respondent to see the finished result.
Then download the tutorial ZIP file and upload it to your SurveyEngine account to examine how it was built. Open any page in the editor to see the configuration.
Preview the live tutorial or download the ZIP file to load it into your account.
References
Ready to try it? Open a free SurveyEngine account, download the tutorial ZIP and upload it to your account.
Or Contact us at support@surveyengine.com — we're glad to help.