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SurveyEngine GmbH is providing student licenses to conduct online choice experiments to the students of Introduction to Marketing Analytics course coordinated by Prof. Piyusa Das, Associate Professor at Kalinga Institute of Industrial Technology, School of Management.

The goal of this course is to develop a disciplined process for addressing marketing issues and problems in a variety of settings and to give students the tools and background necessary to think through marketing and business problems. The course helps in developing these skills in a deep-rooted manner so that students retain the marketing skills learnt through the course. Live projects would encourage students to apply the concepts and generalizations to a real-life product or service. The general route to be followed in the course is concept learning followed by illustration and, finally, application of the concepts in as real a setting as possible within the boundaries of the course and the institutional educational setup.

With the help of the SurveyEngine software students will be able to build a survey, create a choice experiment and experimental design and collect data. Students will also learn and carry out a project on conjoin analysis/discrete choice modeling using SurveyEngine.

SurveyEngine software access, required for the course above, is provided free for enrolled students under the following terms:

Subscription Terms

• Students may only use the licenses for non-commercial education related to the course only.
• Single seat
• Maximum of 100 respondents per survey
• Support only via forum at forum.surveyengine.com
• Personal data provided will be protected according to the provisions of the GDPR and will not be sold or transferred to a third party.

By registering you agree to the platform usage terms.