Behavioural Modelling – Online Course – Bliemer and Hess

Course Overview Autumn 2021


Prof. Michiel Bliemer

Michiel Bliemer is a leading expert in stated choice experiments and surveys, who has made significant methodological contributions in this area and has been involved in the design of numerous choice experiments around the world. He is Professor of Transport Planning and Modelling at the University of Sydney and an External Affiliate at the Choice Modelling Centre in Leeds and the Erasmus Choice Modelling Centre in Rotterdam. He is a developer of Ngene, a software tool used in more than 50 countries for generating designs for choice experiments.

Prof. Stephane Hess

Stephane Hess is an internationally recognised expert in choice modelling, who has made numerous contributions to both theory and practice in the field. He holds academic positions at a number of leading institutions, namely as Professor of Choice Modelling at the University of Leeds, Honorary Professor in Choice Modelling at the University of Sydney, and Honorary Professor of Modelling Behaviour in Africa at the University of Cape Town. He is a developer of Apollo, a widely used R package for the estimation of advanced choice modelling


This online course, hosted by SurveyEngine, will present a profound overview of choice modelling and survey design in theory and practice. The event is co-taught by two renowned experts in the field of Choice Modelling; Prof Michiel Bliemer, an expert in stated choice surveys and the co-founder of Ngene, and Prof Stephane Hess who specialises in advanced discrete choice models for the analysis of travel behaviour.

What You Will Learn

The 3 week online course consists of 9 modules covering a range of topics including discrete choice models, experimental design essentials and other extensions to choice modelling. Each module includes practical examples and case studies illustrating how these techniques can be applied to solve real world problems with online instructions by the speakers and allowing time for Q&A. Digital copies of all slides will be shared, as well as access to recorded instruction videos for up to one month after the end of the course.


Module 1Introduction to discrete choice models, Stephane Hess
Module 2Introduction to stated choice experiments, Michiel Bliemer
Module 3Experimental design essentials, Michiel Bliemer
Module 4Allowing for heterogeneity across decision makers, Stephane Hess
Module 5Alternative model and data structures, Stephane Hess
Module 6Advanced experimental design, Michiel Bliemer
Module 7Other advanced specifications and practical considerations, Stephane Hess
Module 8Demonstration in Ngene, Michiel Bliemer
Module 9Demonstration in Apollo, Stephane Hess

Suggested Prerequisites

This course will benefit economic researchers in both the academic and professional sectors, both experienced in choice modelling and those new to this research technique. Delegates will gain a solid knowledge of survey design basics, as well as advanced stated choice surveys and modelling. While no specific background is required, participants are strongly encouraged to attend Modules 1 & 2 as a refresher to make sure that they have all required prior knowledge for the other modules.


The course is subject to attendance fees. More information about the fees to follow.


This is an intensive 3-week online course that includes 9 modules. Each week on Wednesday, Thursday and Friday three modules will be covered. The course exact course start dates will be announced soon. 

More Information

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Click here to review the workshop from 2019.

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