The Models Screen

the model screen

As with the experiment design screen, this screen is provided as a convenience ‘first-read’ of any models from the experiments in the survey. Researchers should not rely on these models other than for verification against their own.

The models assume a main effects design and attempt a Multnomial Logit modelling of the experiment parameters. The models are customisable and segments may be selected.

Models are display as marginal utilities with a corresponding error term and overall P statistic.

example of a automatically generated DSS

A decision support system can also be created from a generated model allowing direct exploration of the model predictions.

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