Case Study – SurveyEngine GmbH

Case Study

Event optimization case study

Maximising Attendance and profitability of an Outdoor Event CASE STUDYFirst published August 2005 An events organiser’s hunch is confirmed and Bondi Beach becomes a Winter Wonderland. Over half a million people attend the Winter Festival in Sydney, Melbourne and Brisbane. It receives international coverage and dominates the niche of winter events in Australia. The festival is an …

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Biodiversity case study

Qualifying the Value of Biodiversity in Germany CASE STUDYFirst published July 2017 The BioHolz project used SurveyEngine data collection and software to support the implementation of the German National Biodiversity Strategy.

Magazine Layout case study

Modelling Magazine Choice to Optimise Layout Elements CASE STUDYFirst Published August 2008 A visual experiment on 200 possible layouts discovering a ‘best’ 10 times better than worst This choice modelling experiment showed how people choose a magazine and has set the magazine cover style since 2010.  Actual results are reproduced below with kind permission of …

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New Coke Variant Case Study

Modelling Introduction of a new Coke Variant CASE STUDYFirst published June 2008 A Realistic Point-of-Sale experiment provided data to model the impact of introducting a new Coke variant. Broadly, a choice experiment seeks to model how consumers make purchase decisions prospectively before the actual products are placed in the market. This allows great freedom in …

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Packaging Optimisation – case study

Retail Packaging Optimisation using Discrete Choice Modelling CASE STUDYFirst published July 2015 A packaging experiment for the organic chololate wholesaler, “Chocolate & Love” showed that even small layout changes have an impact on choice. Results show that the best layout had twice the preference of the worst. Actual results are reproduced below with the kind …

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