Course Assets

Course Assets

Behavioural Modelling course Mallorca, 2025

Below you will find the slides, recordings and downloadable assets from the Behavioural Modelling held in Mallorca.


Wednesday, 7th May
PLANNING YOUR RESEARCH
& EXPERIMENTAL DESIGN

9:00 – 10:30Introduction to choice modelling
πŸž„ Key concepts
πŸž„ Planning a choice study
πŸž„ Including qualitative research
πŸž„ Results, application and reweighting
πŸž„ Decision rules
πŸž„ Random utility maximisation
10:30 – 11:30~MORNING TEA~
11:00 – 12:30Choice model basics
πŸž„ The multinomial logit model
πŸž„ Measurement of variables
πŸž„ Coding categorical attributes
πŸž„ Formulating utility functions

12:30 – 1:30~LUNCH BREAK~
1:30 – 3:00Designing choice experiments
πŸž„ A guide to Experimental design
πŸž„ Orthogonal and efficient designs
πŸž„ Design generation in Ngene


3:00 – 3:30~AFTERNOON TEA~
3:30 – 4:00Ngene
πŸž„ Design scripting
πŸž„ Design generation

4:00 – 4:30Open floor for questions
4:30 (ish)~BAR OPEN~
7:00Informal Meetups

Thursday, 8th May
MODEL BUILDING
& ESTIMATION

9:00 – 10:30Model building & estimation
πŸž„ A guide to Model building
πŸž„ Model estimation
πŸž„ Understanding model outputs
πŸž„ Model comparison


10:30 – 11:30 ~MORNING TEA~
11:00 – 12:30Random preference heterogeneity
πŸž„ Latent class models
πŸž„ Mixed logit


12:30 – 1:30~LUNCH BREAK~
1:30 – 3:00
Model estimation in Apollo
πŸž„ Vanilla Apollo in R
πŸž„ Integrated Apollo in SurveyEngine
πŸž„ Advanced Apollo Features


3:00 – 3:30~AFTERNOON TEA~
3:30 – 4:30Modelling Variations
πŸž„ Willingness to pay space
πŸž„ Joint Stated and Revealed Preference

4:30 – 5:00Open Floor for Questions
5:00 (ish)~BAR OPEN~
7:00 Dinner Event

Friday, 9th May
PRACTICALITIES
& INTERPRETATION OF RESULTS

9:00 – 10:30Data collection
πŸž„ Stated preference data
πŸž„ Revealed preference data
πŸž„ A guide to Data collection
πŸž„ Creating questionnaires


10:30 – 11:30 ~MORNING TEA~
11:00 – 12:30Surveys
πŸž„ Beyond simple discrete choices: best-worst scaling and ranking
πŸž„ How commercial agencies collect data: Panels, RWE, PAGs
πŸž„ Toolsets: Ngene, Apollo & SurveyEngine
12:30 – 1:30~LUNCH BREAK~
1:30 – 3:00Interpretation of results
πŸž„ Attribute importance
πŸž„ Willingness-to-pay and other MRS including QALYS
πŸž„ Predictions (market shares) and elasticities, Delta method
3:00 – 3:30~AFTERNOON TEA~
3:30 – 4:30Guest Speaker
Marco Boeri, Open Health
πŸž„ Minimum Acceptable Risk (MAR)
πŸž„ Execution of clinical trials
4:30 – 5:00Open Floor for Questions
5:00 (ish)~BAR OPEN~
7:30DJ Maik on the harbour

Photos from the Course