Behavioural Modelling Course 2025
Porto Cristo, Mallorca, Spain
May 7th – May 10th
This three day course will provide an in-depth introduction to choice modelling and experimental design.
The course will consist of lectures, computer practicals using Ngene and the Apollo package in R, and detailed case studies. Bringing together expertise from fields as diverse as transport, health, marketing and environmental economics, the course will cover all the steps required for successful choice modelling analyses, from inception via survey design and data collection to modelling, analysis, interpretation and implementation.
After taking this course, the participant will be able to design a stated choice survey, analyse stated or revealed choice data by estimating widely used discrete choice models, and interpret behavioural results. By letting participants do hands-on exercises with popular software, they will become familiar with the theories and models, which adds greatly to the learning experience. This makes the course suitable for practitioners who would like to get a good introduction and are interested in applications, as well as experienced academics who are interested in learning more advanced methods in design and analysis.
At a Glance
- 3 day Expert Instruction by world experts
- Half day consulting workshop with tech and managment experts
- Practical Exercises in Ngene & Apollo
- 6 Month SurveyEngine License worth 500 euros
- Lunch and Refreshments
- Dinner/event on the Friday
- Group booking discounts at THB Felip hotel
- On location admin and support
Your Speakers

Professor Michiel Bliemer is an external affiliate of the Choice Modelling Centre at the University of Leeds and the Erasmus Choice Modelling Centre in Rotterdam. He works at the Institute of Transport and Logistics Studies at the University of Sydney and is also active as a consultant and joint Director of ChoiceMetrics, the company that develops the Ngene software for generating efficient experimental designs. Michiel is an expert in the design of stated choice experiments and has made many methodological contributions in this area. Further, he is an associate editor of the Journal of Choice Modelling.

Professor Stephane Hess is a recognised expert in the specification and estimation of advanced choice models. He holds various academic positions, including as the director of the Choice Modelling Centre at the University of Leeds. He is also the editor-in-chief of the Journal of Choice Modelling, and a joint developer of Apollo.
Course Outline
Day 1 – Wednesday
- Introduction to choice modelling and data requirements
- Multinomial logit
- Introduction to data collection, choice experiments, and surveys
- Determining alternatives, attributes, levels, utility functions, coding
Day 2 – Thursday
- Model estimation and analysis of results
- Introduction to estimation of choice models in Apollo
- Mixed logit and latent class models
- Mixed logit and latent class in Apollo
Day 3 – Friday
- Basic experimental designs
- Generating experimental designs in Ngene
- (Bayesian) efficient designs
- Generating (Bayesian) efficient designs in Ngene
Day 4 – Saturday (optional)
Half Day Breakout Sessions. An opportunity for informal consulting with specialists from methods, technology and management. Bring your hard-to-solve problems for the experts to help with solutions.

Fees and Charges
All fees include
- Access to software and data for the course.
- A 6 month Ngene/Apollo enabled SurveyEngine license
- Lunch and refreshments
- Airport transfers for groups of 5 or more
Before Feb 28th | After March 1st | |
---|---|---|
Standard Registration fee | €1,700 | €2,500 |
Full Time Academics† | €1,300 | €1,800 |
Research Students† | €900 | €1,500 |
† Students and Academics need to be full-time and to register using their institution email address to receive their respective discounts.
The Venue
Club Nautic
Carrer de la Vela, 29
Porto Cristo, Mallorca
https://g.co/kgs/3ti5fj2

Why Mallorca?
Since COVID-19, SurveyEngine has maintained an informal regional office in Mallorca.
Mallorca is easily reachable from most European airports and is an ideal central location for bringing people together, with flights typically being a 2 hour domestic hop.
We’ve found it to be a positive place when learning or focus is required, whether for training, technical development or simply a place for our staff to think differently when tackling novel problems. We think you’ll agree, it is a great location to hold this course.
If you have any questions about the course – please contact us on info@surveyengine.com or call us on +49 30 201 692 320.